Products are made in the factory, but brands are

created in the mind

–Leo Burnett

Products are made in the factory, but brands are created in the mind

– Leo Burnett

If it doesn’t sell, it isn’t

creative

–David Ogilvy

If it doesn’t sell, it isn’t creativ e

– David Ogilvy

The most powerful element in advertising

is the truth

-Bill Bernbach

The most powerful element in advertising is the truth

-Bill Bernbach

WHO WE ARE

Insights on human nature, respect for the customer and creativity that inspires and surprises.

These concepts are known now as Advertising 101, however in 1949 they were the radical notions of three enterprising US ad men: Bill Bernbach, Ned Doyle and Maxwell Dane.

Together, they established a new creative mindset that transformed advertising and built some of the world’s most recognizable brands.

Bill Bernbach’s insights have stood the test of time and so has DDB. A global leader with 200 offices in 90 cities around the world.

Across the Middle East and North Africa, DDB‘s timeless ethos has come to life in a uniquely Arab way. With 12 offices and more than 20 years in the region, although Arabic is the common language, the cultures that lie in between couldn’t be more diverse.

Based in Beirut, since 2008, Levant Communication Group is part of the DDB worldwide network. We are a group of 20 passionate people handling a large portfolio of local and regional projects.

We thrive on choosing the right talent for the right story and expanding creative boundaries to generate impact.