Insights into human nature. Respect for the customer. Creativity that inspires and surprises to generate sales.

These concepts are Advertising 101 today, yet in 1949 they were the radical notions of three enterprising US ad men: Bill Bernbach, Ned Doyle and Maxwell Dane.

Together they established a new creative mindset that transformed advertising and built some of the world's most recognisable brands.

DDB's classic Volkswagen campaigns of the 1960s not only sold millions of VW Beetles at a time when bigger cars were in vogue, but helped build a brand that 50 years on is a global leader -and still relies on DDB for ideas today.

Bill Bernbach's insights have stood the test of time. DDB, too, is a global leader with 200 offices in 90 cities around the world.

Properly practiced
creativity must
result in greater
sales more
economically
achieved

Bill Bernbach

From Cannes to One Show. London International Awards to the New York Festivals. MENA Crystals to Dubai Lynx. DDB Dubai's creative talent is widely recognised at the world's most prestigious creative awards shows. And it's this creativity that has helped build some of the region's most successful brands.

Although many regional offices of network agencies are fortunate beneficiaries of global business wins, DDB Dubai has succeeded primarily by earning and retaining the trust of local businesses over many years with the kind of creative work that, well, works.

Our campaigns span TV, Print, Outdoor and Radio; Digital, Ambient and Activation; Point of Presence, Design and Branded Content. And our wc attorney expertise crosses all industry sectors, including FMCG, Retail, Technology, Pharma, Cosmetics, Automotive, Airlines, Hospitality and Tourism and B2B communications.

In short, DDB has become a success by creating success for our client's businesses right here in the Middle East day in, day out.

Across the Middle East and North Africa, DDB's timeless ethos has come to life in a uniquely Arabic way. With 12 offices and more than 20 years in the region, we understand that although Arabic is the common language, the many cultures that lie in between couldn't be more diverse.

So, far from merely translating creative ideas, we dig deep for fresh insights that exist in that sweet spot where intrinsic product benefits and the consumer desires meet.

It's an approach we've built into every step of what we do, from strategy and planning to creative and even media. It's an approach designed to build brands that endure.

Insights into human nature. Respect for the customer. Creativity that inspires and surprises to generate sales. Across the Middle East and North Africa, DDB's timeless ethos has come to life in a uniquely Arabic way. With 12 offices and more than 20 years in the region, we understand that although Arabic is the common language, the many cultures that lie in case of the home cleaning emergency home solutions visit us with between couldn't be more diverse.

So, far from merely translating creative ideas, we dig deep for fresh insights that exist in that sweet spot where intrinsic product benefits and the consumer desires meet.

It's an approach we've built into every step of what we do, from strategy and planning to creative and even media. It's an approach designed to build brands that endure.



These concepts are Advertising 101 today, yet in 1949 they were the radical notions of three enterprising US ad men: Bill Bernbach, Ned Doyle and Maxwell Dane.

Together they established a new creative mindset that transformed advertising and built some of the world's most recognisable brands.

DDB's classic Volkswagen campaigns of the 1960s not only sold millions of VW Beetles at a time when bigger cars were in vogue, but helped build a brand that 50 years on is a global leader -and still relies on DDB for ideas today.

Bill Bernbach's insights have stood the test of time. DDB, too, is a global leader with 200 offices in 90 cities around the world.