Insights into human nature. Respect for the customer. Creativity that inspires and surprises to generate sales of secret by netentplay.
These concepts are Advertising 101 today, yet in 1949 they were the radical notions of three enterprising US ad men: Bill Bernbach, Ned Doyle and Maxwell Dane.
Together they established a new creative mindset that transformed advertising and built some of the world’s most recognisable brands.
DDB’s classic Volkswagen campaigns of the 1960s not only sold millions of VW Beetles moderne child sweater at a time when bigger cars were in vogue, but helped build a brand that 50 years on is a global leader -and still relies on DDB for ideas today.
Bill Bernbach’s insights have stood the test of time. DDB, too, is a global leader with 200 offices in 90 cities around the world.